Responsibilities:
- Concept strategy & design.
- Collaborating with the Co-Founder, CPO & Engineering and business consultant.
- Naming & branding.
- Naming & branding.
- Directing and filming marketing campaigns and explanation videos.
The app is designed to provide you with simple daily exercises to keep your body healthy, reduce chronic pain, improve your coordination, etc. Through the use of your phone camera, AI gives you an assessment after which you receive customized program and AI corrects your movement during exercises.
Branding
As the app itself is based on the idea that it is for everyone and it includes basic exercises that everyone is familiar with, for branding I also chose to use basic shapes and color pallet.
The target audience is regular people, not professional athletes or those who are comfortable working out. Therefore, I decided to give a playful experience, rather than an experience of working out app.
The name Sency Health was chosen to represent a wide range of products. Sency is a company name, and the next word is a product name, such as Sency health - for everyone, Sency fit - for sportsmen etc.
Logo - letter SH is abbreviation of Sensy Health, in which the letters SH are derived from the same basic shapes used in the UI.
Each color in the app is not random, but rather corresponds to a specific type of exercise - red - power, blue - control, green - flexibility. Yellow was designed for speed, but this type is still under development.
SDK
When Sency sold our SDK (software development kit) to another company, I was responsible for adapting our technology to their app design and vision. I worked directly with a representative of the other side.
A challenge was that buyers wanted to make changes to the SDK to fit their app, but our company was willing to make minor adjustments only if necessary. I had to find a compromise and a fast solution in a short period of time.
The solution was to come up with adjastments that we could use in both apps, for the company who purchased the SDK and for our app as well.
I had to create a video of all the exercises we give in the app. In a short time, I organized and directed a photoshoot as an art director and videographer.
Since I directed and filming all marketing campaigns and explanation videos myself, it was not a major challenge for me. As well as capturing myself if needed.
The following video explains how to adjust your phone before exercise. It is located in the app flow before phone calibration. As a result, the completion rate of the app flow is significantly improved.
Created printed documents for collaborations with personal trainers. My source of inspiration was medical documents and gym & physiotherapeutic guides.
Created strategy and content for our Instagram account & videos for Tik Tok companies.
